Retail Marketing and Merchandising Leader
DEBBIE MORROW
REXALL I CANADA
Totem, Account Manager
Accountable for health and tenure of account; managed bi-weekly email program and cross-channel content that ensured a consumer centric approach for seasonal, wellness, beauty, and promotional initiatives.
EMAIL PROGRAM
Objective: Reinforce Rexall's position as a health and wellness expert and deepen customer relationship by providing relevant and timely content that drove awareness and education.
Deliverable: Design, develop, and launch bi-weekly email program with customized content for wellness, promotional, and category initiatives.
Responsible: Determine strategy with annual content plan and develop email and online content per strategy.
SEASONAL EVENTS
Objective: Drive consumer engagement and excitement for cross-channel seasonal events.
Deliverable: Develop and execute creative (iconography and messaging) for seasonal events to be leveraged online and instore.
Responsible: Develop strategy, creative concepts, and style guide for cross-channel execution.
BEAUTY AWARENESS
Objective: Drive awareness and market share of Beauty categories by communicating breadth of product offering, strengthening promotional CTAs, and emphasizing knowledge of beauty category through relevant and on trend beauty content.
Deliverable: Developed Mother's Day beauty digest with on-trend photography and l content that supported the customer path-to-purchase. Updated flyer and signage best practices to include consistent design elements that supported the Rexall brand while emphasizing value.
Responsible: Develop strategy, creative concepts, and style guide for cross-channel execution.
